In the annals of sportswear, Lotto Sport Italia unfurls its origins in 1973 amidst the cobblestone streets of Montebelluna, northern Italy – the global epicenter of footwear craftsmanship. A foray into sports footwear marked its debut, with tennis shoes leading the charge, followed by strides into basketball, volleyball, athletics, and football domains.
The first decade witnessed a strategic focus on tennis, catapulting Lotto to product supremacy in the Italian market. A pioneering move, backed by sponsorship deals with luminaries like Martina Navratilova, Boris Becker, Thomas Muster, and Andrea Gaudenzi, paved the way for triumphs at prestigious events like Wimbledon, the US Open, and Roland Garros.
The 1980s ushered in an era of diversification. Lotto expanded into football boots and apparel, forging collaborations with renowned players and teams globally. John Newcombe, Andres Gomez, and Jose-Luis Clerc graced the tennis courts adorned in Lotto gear. Sponsorship agreements burgeoned with notable figures like Dino Zoff and Ruud Gullit, along with esteemed clubs such as Milan, Napoli, Juventus, and Real Zaragoza.
Athlete engagement extended beyond endorsement, influencing product design and refinement. This symbiosis propelled Lotto into a dual leadership role in tennis and soccer, coinciding with a burgeoning international presence across 60 countries.
Lotto’s global acclaim rests on the triumvirate of quality, style, and technological prowess. The late 80s witnessed the birth of a “leisurewear” collection, satisfying the discerning tastes of men, women, and children in terms of leisure-time fashion.
The 1990s solidified Lotto’s standing as the official supplier for the Dutch national football team, AC Milan, and other prominent entities. A transition of ownership in 1999 marked the birth of Lotto Sport Italia, underlining values such as dynamism, innovation, and Italian design.
Venturing into the new millennium, Lotto targeted the Indian market in 2005, collaborating with Sierra Industrial Enterprises Pvt Ltd. Ambitious plans aimed at Rs 35-crore sales within three years and the establishment of five flagship stores in major metros.
Today, Lotto remains committed to innovation and design excellence in soccer and tennis footwear and technical clothing. The brand extends its reach into eyewear, underwear, shirts, and stationery, all bearing the hallmark of Lotto’s dynamism, Italian design, and unwavering passion.
Sponsorships stand as a testament to Lotto’s success, spanning partnerships with USPTA, ATP, WTA Tour, Wimbledon, and a three-decade-long association with the Italian Open. Over 120 professional players proudly sport the iconic “double diamond” logo.
The roster of players under Lotto’s banner includes Luca Toni, Anthony Reveillere, Asamoah Gyan, and more, alongside teams like ACF Fiorentina, U.S. Città di Palermo, and Udinese Calcio.
Lotto’s journey, intricately woven through decades, attests to its unyielding commitment to excellence, innovation, and a legacy that transcends borders and time.